This attractive soft-covered periodical followed in the footsteps of its predecessors by pushing the envelope and eventually the boundaries of censorship. It was in January 1968 when the first issue of Avant Garde got published. But it was six months later when their most iconic publication hit the shelves. Fact Magazine followed, yet legal troubles put a premature end to it as well. In 1962 they published the controversial erotic magazine Eros, a publication that got shut down by it’s fourth issue for “violating federal obscenity laws in the USA”. His close collaboration with Ralph Ginzburg put him at the forefront of the 1960s free speech movement. Nobody tells me what to do” he once said - Lubalin was a progressive liberal even when this was regarded a bad quality for business. An idealistic designer, yet brave enough to acknowledge his status -“Right now, I have what every designer wants and few have the good fortune to achieve. He experimented with his work throughout his life and he was on a continuous evolvement in context with the harsh, political times he lived. “(I)t is Lubalin and his typographics, words, letters, pieces of letters, additions to letters, connections and combinations, and virtuoso manipulation of letters, to which all must return” comments AIGA of the designer that never settled for anything. Always having a playful approach to what the letterform stands for, Lubalin designed the letters individually, changing the weight and the meaning of words with the skills that define a master. Born on this day in 1918, Herb Lubalin was an experimental typographer unlike any other.
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